Company e-newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, an e-newsletter can do the job for you.
An emailed newsletter serves much the same purpose as a traditional company newsletter. Think of it as a short newspaper – but instead of relating to a town, city or country, it relates to your business. You can include articles on new products or services, awards, recent success stories and case studies, promotions, specials, company events, research. For quiet months, you can simply write articles that might help your customers out.
Layouts . . .
We can help you design an interesting layout.
Use a multi-column layout. Lines of text that stretch from one edge of the screen to the other are not only boring to look at, they're more difficult to read.
The Design . . .
Your newsletter is an extension of your organization, your services or your product.
Therefore the design must send that message to the viewer both in the information written and visual presentation.